The market is a dynamic place which is constantly updated from time to time. A product may be the best selling product for some time and then before we know it another product has taken over. So there is a new to flow with the trend in order to stay in competition with your counterparts in the market.
Take for example, Amazon, a very large marketplace with millions of sellers and customers buying products daily. It would be hard to keep up with the competition if you don’t sell the right products.
Imagine a seller selling a pullover all year round in a country that has a hot season. At that particular time of year, the seller will experience low sales. This is because the demand for pullovers at that period is very low.
Product research is the first thing every seller must take note in order to attract more customers and increase sales on Amazon. There are several ways you can do product research, some of which includes:
These three options can actually carry out the job but the most effective, accurate and quickest method is the third option. Making use of product research tools to find best selling products makes everything easier for Amazon sellers.
In this article, we will look into the top product research tools for Amazon.
The difference between a top seller and a low ranked seller might be information. To thrive as a seller on Amazon, you need to stay updated and alert all the time. This would help you understand the latest trends in the market and allow you make the right decisions concerning the product you are selling and price.
Below is a list of ten product research tools we found for Amazon users.
This is the first on our list of top product research tools for Amazon. It is not a surprise to me because it is one of the most used tools by Amazon sellers for other important activities apart from product research. It is mostly known to offer users with useful search results on the top selling products. Jungle scout gathers its data directly from Amazon which makes it very accurate. You want to know the best products to include in your listing that will yield good profit, try Jungle Scout’s product research tool.
This is an Amazon product research which comes with a lot of features. That’s one of the possible ways of recognizing a good product. AMZ tracker is a great tool for tracking down lucrative products that will earn you more customers. It also gives Amazon sellers the opportunity to gain access to product keywords with the highest number of searches on Amazon. AMZ tracker allows new users to try out their product for about a week before charging a token of $50 per month.
This online tool wasn’t created for only one purpose. It was developed to cater or solve most problems Amazon sellers may encounter. It was designed specifically to make the lives of sellers easier and better. This tool comes with a number of features which allows it to make quality product research across several niches on Amazon. Keywords are very essential when it comes to making great sales on Amazon.
SellerApp is also another popular product research tool which allows Amazon users to find the best products to sell on Amazon. Discovering the best product in your niche to add to your listing is equivalent to making high profit on Amazon. SellerApp comes with many features which provides accurate data concerning the top selling products. Amazon has a lot of niches and locating a good product might be very cumbersome. SellerApp can help relieve that stress and provide you with useful data in that regard. Its features include product tracking, research and notifications which display their information in the form of graphs and tables.
I don’t think it is possible to talk about Amazon and not mention AMZScout. It is a great online tool also known to provide you with all the necessary information you need to discover the best products in your niche. It’s somewhat similar to Jungle scout in functions and usability. AMZScout offers two options for Amazon sellers- the web app and extension. With this extension, you can get access to estimated sales, monthly profit and price history of a product in any niche on Amazon.
Amazon product research tools are important tools every Amazon seller must have at reach. It is one of the best ways of finding the best products for sale that will improve your brand appearance, increase traffic and earnings.
The above figure shows the Amazon sales rank chart.
Amazon accommodates millions of users (buyers and sellers) as well as products. On Amazon, certain factors somewhat determine your success. Success on Amazon signifies how well you make sales and profits. The secret to making more sales on Amazon is to improve one's sales rank. I'm sure Amazon sellers must have seen or heard this before. If you have not, this article will enlighten you on what it is and how it works.
Amazon Sales Rank has to do with the number of sales made by a seller when compared with other sellers in that niche. Most times, it has more to do with how often the seller makes sales on Amazon. So the shorter the period between the seller's current transaction and the previous sale, the higher the rank.
As a matter of fact, Amazon's Sales Rank (ASR) can also be called Best Seller Rank (BSR). The lower in rank your product is, the lesser sales you have made. If you're trying to get which product is famous, Best Seller Rank will help you determine that.
A product on Amazon with rank 1 is the most popular product, while rank 3 is the third most popular product. Which one of the ranks do you think will earn more sales? Rank 1, of course. This is why many Amazon users strive to gain high sales ranks.
I must admit that it is one of the most difficult goals to achieve — Amazon sellers who achieved high ranks actually put in a lot of work while some were just blessed.
In the real sense, Amazon itself doesn't release how they rank products. We can really tell whether it is the number of searches, reviews, or relevance to buyers. You can make use of Amazon sales rank calculator.
However, what we have are specifications, theories, and tricks tried by Top Amazon sellers that have proven useful and productive. Some of these theories include:
● Time Frame
● Number of sales
It is believed that time affects a product's sales rank on Amazon. What do we mean by this? This theory states that how frequently a product is sold within a short time frame determines a high Amazon sales rank. The shorter the time between your last sale and your current sale, the better your sales rank.
Another theory said that the number of sales made within the last rank calculation affects sales rank on Amazon.
If you're a new Amazon seller or aspiring to be one, this aspect is crucial for you. Sales on Amazon actually determines a lot.
When people search for the services you render, your rank determines what they first see. The first rank in any category will be the first product seen when a buyer searches.
We can also liken this sales rank to your position back when you were in school. The person who tops the class is the most brilliant and bags home all the prices, get a scholarship to college, and so on. Achieving a good Amazon Sales Rank will help improve your sales daily.
As said earlier in this article, there are no formulas to achieve high sales rank on Amazon. Actually, there are formulas, but no one can tell which one is guaranteed. Here are a few steps we have collated to improve your sales rank on Amazon.
1. Ensure your title is well optimized. Keywords also mean a ton on Amazon. Ensure you fit in the right keywords in your product title include Brand name, product name, and features.
2. Pricing. Amazon is a very large place, with about 244 million buyers ready to purchase your products any time any day. Try to lower your prices a little to gain more customers.
3. Product Descriptions. When I visit a product page, reading the description alone can set me off. Try to write authentic and unique descriptions for your product.
4. Make use of high-quality images. Good images can attract more customers.
5. Devise a kick-ass FAQ. This will help answer questions clients would want to know.
6. Try including discounts and promotions as part of your offer. This will attract more customers, improve your sales as well as improve your sales ranking.
However, to make it easier, you can make use of tools such as Amazon sales rank tracker and so on.
Amazon sales rank or best seller rank should always be considered. It determines whether your product will be sold or not. Every Amazon seller must work hard to achieve better sales rank on Amazon.
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